Legal
Privacy Policy
How we collect, use, and protect your information — including our text messaging and AI voice assistant practices.
Last updated: September 2, 2026
Introduction
White Tiger Dojo (“White Tiger Dojo,” “we,” “us,” or “our”) operates a martial arts school at 99 Industrial Rd, Berkeley Heights, New Jersey 07922, and the website at whitetigerdojo.com. This Privacy Policy explains what information we collect, why we collect it, how we use and share it, and the choices you have.
This policy applies to our website, our enrollment and waiver forms, our text message (SMS) program, our telephone and AI voice assistant, and our email communications. It does not apply to third-party websites we link to.
By using our website or providing us your information, you agree to this Privacy Policy. If you do not agree, please do not use the site or submit information to us. This policy should be read together with our Terms and Conditions.
Information We Collect
Information you give us
We collect information you provide directly when you enroll, request classes, sign a waiver, submit a payment form, contact us, or opt in to messages. Depending on the form, this may include:
- Name of the student and, for minors, the parent or legal guardian
- Email address, mobile and home telephone numbers, and mailing address
- Date of birth and sex assigned at birth (used for age-appropriate class placement)
- Emergency contact details and any medical conditions, allergies, or injuries you choose to disclose so we can train you safely
- Electronic signatures on waivers and enrollment agreements
- Payment plan selection, billing method, and payment history. Card and bank details are entered directly with our payment processor — we do not collect or store full card numbers on our systems.
- Attendance records, belt rank, and promotion history
- How you heard about us, and any notes from your conversations with us
Information collected automatically
When you visit our website we may automatically collect standard technical information such as IP address, browser type, device type, pages viewed, referring page, and the dates and times of your visits. We use this to keep the site secure and to understand which pages are useful.
Communications data
We keep records of our communications with you, including the content and delivery status of text messages, email opens and replies, chat widget conversations, and call records. Where calls are recorded or transcribed, that is described in the AI Voice and Automated Calls section below.
How We Use Your Information
We use the information described above to:
- Enroll students, place them in appropriate classes, and track belt progression
- Take and maintain attendance, and manage class credits on your plan
- Process payments, issue receipts, and send billing and renewal reminders
- Respond to inquiries, schedule trial classes, and confirm or reschedule appointments
- Notify you about schedule changes, closures, testing dates, seminars, and dojo events
- Keep students safe — including having emergency contact and medical information available to instructors
- Send promotional or marketing communications, where you have given us the appropriate consent (you can withdraw this at any time)
- Maintain the security of our website and prevent fraud or abuse
- Comply with our legal obligations and enforce our agreements
SMS and Text Messaging
White Tiger Dojo operates an application-to-person (A2P) text messaging program. This section describes how that program handles your mobile information. Our full SMS Terms of Service are set out in our Terms and Conditions.
Mobile information sharing
No mobile information will be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are never shared with any third party for marketing purposes.
Mobile information may only be disclosed to the service providers strictly necessary to deliver the messages themselves — for example our messaging platform and the telecommunications carriers that transmit the message. Those providers are contractually restricted from using your information for their own marketing.
How we obtain your consent
We only send text messages to people who have opted in. You may opt in by providing your mobile number and agreeing to receive text messages through the chat widget on our website, by checking the SMS consent box on a form on our website, by providing and authorizing your mobile number on a paper enrollment or waiver form, by giving verbal consent to a staff member, or by texting us first.
Consent to receive text messages is not a condition of enrollment or of purchasing any program, product, or service. You can decline text messages and still train with us; we will simply contact you by phone or email instead.
What we send
- Class and appointment reminders, and trial class confirmations
- Schedule changes, weather closures, and other urgent dojo notices
- Billing, payment, and membership renewal reminders
- Belt testing dates, promotion notices, and event announcements
- Replies to questions you send us
- Promotional messages about programs, offers, and events — only where you have separately consented to marketing messages
Frequency and cost
Message frequency varies depending on your enrollment status and how you interact with us. Message and data rates may apply. Your mobile carrier’s standard rates apply to all messages sent and received.
Opting out and getting help
STOPReply STOP to any message to unsubscribe. You may also reply STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT. We will send one final message confirming you have been unsubscribed, and then stop sending messages to that number.HELPReply HELP for assistance, or contact us at 908.663.8949 or darren@whitetigerdojo.com.If you opt out, you may still receive non-marketing communications by email or telephone where we need to reach you about your membership, billing, or a safety matter. To rejoin the messaging program, opt in again using any of the methods above.
What we retain
To demonstrate compliance, we keep a record of your opt-in and any opt-out — including the mobile number, the date and time, and the method by which consent was given or withdrawn — along with message content and delivery status.
Carriers are not liable for delayed or undelivered messages. Message delivery is subject to effective transmission by your mobile carrier and is outside our control.
AI Voice and Automated Calls
White Tiger Dojo uses an AI-powered voice assistant to help handle telephone calls. This lets us answer questions and book trial classes outside of the hours our instructors are on the floor teaching. This section explains how that works and what happens to your information.
Disclosure
When you speak with our AI voice assistant, it will identify itself as an automated virtual assistant at the start of the call. You may ask to speak with a person at any point, and we will take a message or transfer you to a member of staff. You are never required to interact with the AI assistant in order to enroll, train, or resolve an issue.
How we use AI voice
- Answering inbound calls — the assistant can answer questions about class schedules, programs, pricing, and location, take a message, or book a trial class.
- Outbound calls — where you have provided the required consent, we may place automated calls for appointment reminders, missed class follow-ups, billing reminders, or to return your inquiry.
- Routing and notes — information you give during the call, such as your name, phone number, the student’s age, and what you are interested in, is saved to our customer records so a human can follow up.
Recording and transcription
Calls with our AI voice assistant, and some calls with our staff, may be recorded and transcribed for quality assurance, staff training, accuracy of scheduling, and record-keeping. Where a call is being recorded, you will be notified at the beginning of the call. If you do not wish to be recorded, tell us and we will continue by another means — you may also reach us by email or in person at the dojo.
Recordings and transcripts are stored in our customer relationship management system, restricted to authorized staff, and retained no longer than we need them for the purposes described above.
Consent for automated calls
Calls placed using an artificial or prerecorded voice, including AI-generated voice, are regulated under the Telephone Consumer Protection Act (TCPA). Where such calls are promotional or marketing in nature, we obtain your prior express written consent before placing them. Consent to receive automated marketing calls is not a condition of enrollment or of purchasing any program, product, or service.
Our commitments
- The AI assistant does not make medical, legal, or financial determinations, and its answers about pricing, schedules, and policies are confirmed by a person before anything is finalized.
- We do not use your voice, recordings, or transcripts to create a synthetic copy or clone of your voice.
- We do not sell or share call recordings, transcripts, or the information collected during a call with third parties for their own marketing purposes.
- You may ask us to stop contacting you by automated voice at any time by telling the assistant, telling a staff member, or contacting us using the details at the end of this policy.
Children's Privacy
We teach students of all ages, including children under 13 in our KinderKubs and Pre-Teen programs, so we necessarily hold information about minors.
- Our website is intended for use by adults. We do not knowingly permit children under 13 to create accounts, submit forms, or provide personal information to us online.
- Information about a minor student — name, date of birth, medical conditions, emergency contacts, and attendance — is provided to us by a parent or legal guardian as part of enrollment, and is used only to run the program safely and to communicate with that parent or guardian.
- We send text messages and place calls to the parent or guardian’s number, not to a child’s.
- We do not use children’s information for behavioral advertising, and we do not sell it.
A parent or legal guardian may review, correct, or request deletion of their child’s information, and may refuse further collection, by contacting us at darren@whitetigerdojo.com. If you believe a child under 13 has provided us information online without a parent’s involvement, contact us and we will delete it.
Photographs and Video
We sometimes photograph or record classes, testings, and events for instruction and promotion. Permission for this is handled through the photo and video release in our waiver forms, and you may withdraw it at any time by writing to us. If you ask us to remove an image of you or your child from our website or social media, we will do so promptly.
Data Retention
We keep personal information for as long as needed for the purposes described in this policy. Student, attendance, waiver, and payment records are retained for the duration of the membership and afterwards for as long as necessary to meet our legal, insurance, tax, and accounting obligations, and to establish or defend legal claims. Records of messaging consent and opt-out are kept for as long as required to demonstrate compliance. When information is no longer needed, we delete it or render it anonymous.
Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information, including encrypted connections to our website, access controls limiting student records to authorized staff, and a payment process in which card details are handled by our payment processor rather than stored by us. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security. If a breach affects your personal information, we will notify you as required by New Jersey law.
Your Choices and Rights
You may, at any time:
- Ask us what personal information we hold about you or your child, and request a copy
- Ask us to correct information that is inaccurate or incomplete
- Ask us to delete information, subject to records we must keep for legal, insurance, or accounting reasons
- Reply STOP to any text message to stop text messages
- Use the unsubscribe link in any marketing email to stop marketing emails
- Ask us not to contact you by automated or AI voice call
- Withdraw a photo or video release
To exercise any of these, contact us at darren@whitetigerdojo.com or 908.663.8949. We may need to verify your identity before acting on a request. We will not discriminate against you for exercising these rights.
Depending on where you live, you may have additional rights under state privacy law. If you believe we have not handled your information properly, please contact us first so we can try to resolve it.
Third-Party Websites and Services
Our website links to third-party services, including our payment processor and social media pages, and embeds a third-party chat widget. Those services have their own privacy policies and we are not responsible for their practices. We encourage you to read the privacy policy of any third-party service before providing it information.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Material changes affecting how we use your information will be communicated to you by email or text where appropriate. Continuing to use our website or services after an update means you accept the revised policy.
Contact Us
If you have questions about this Privacy Policy, or about how we handle your information, contact us:
White Tiger Dojo
Attn: Darren J. DeMarco
99 Industrial Rd
Berkeley Heights, NJ 07922
Questions about this policy?
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White Tiger Dojo · 99 Industrial Rd, Berkeley Heights, NJ 07922
